Replybutton Help Center

Unexpected open or click statistics

Replybutton tracks when your recipients open, click links and reply button clicks in your emails. There are some scenarios where this tracking isn’t 100% accurate.

Unexpected Opens:

  • Have you opened sent messages in your mail client? Open-tracking won’t distinguish from you opening the email versus your recipient opening it.
  • In some cases mail clients that automatically preview or pre-fetch messages for display can trigger opens
  • Aggressive spam filters may open images to check for malware

Unexpected button or link clicks:

  • Have you clicked links in your own sent messages?
  • Aggressive spam filters may automatically click links when looking for malware
  • In rare cases, mail clients may pre-fetch links to make email previewing faster

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